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Morax Photography

Prepared for CelCo · 9 November 2026 · Private preview

The conference room at the Waldorf Hilton during Investing in Cellulose 2026, every seat taken under the chandeliers

The Waldorf Hilton, London · 9 November 2026

Investing in Cellulose 2026 What we captured, and what's next

Forest
Pulp
Fibre
Fabric

On 9 November I photographed Investing in Cellulose for the fourth year running. Alongside the photo coverage, I prepared a few things from the day: a 30-second film for your 2027 invitations, a consistent portrait of each speaker, and a thank-you kit CelCo could send them. Everything is below with prices, followed by three ways to work together in 2027.

Photograph: the main room, 9 November 2026. Forest, pulp, fibre and fabric: illustrations made for the teaser film.

01Film for 2027

A 30-second film for your 2027 invitations

£400both formats

Cut from four editions of photographs, 2023 to 2026: the room filling up, the conversations in the Palm Court, the speakers, the Waldorf itself. Nothing from the content of the talks, just the day. Nobody else holds these four years of pictures, so nobody else can make this film.

16:9Website and invitation email
9:16LinkedIn and Instagram
SoundOriginal music, voice-over and sound design
End cardInvesting in Cellulose 2027, with your date

16:9 · website and invitation email · 33 s, with sound

9:16 · LinkedIn

Draft. The figures on screen and the 2027 date will be set to CelCo's own numbers before delivery.

02Speaker portraits

One consistent portrait for every speaker

£68011 speakers, 2027 brochure

In this year's brochure the speaker portraits come from many sources: colour and black and white, different backgrounds, one stage photograph. From photographs taken on the day, I composed a matching portrait of each speaker, standing by the Investing in Cellulose roll-up in the Palm Court.

AI-assisted

Each portrait is built with AI from real photographs of the speaker taken on 9 November. The setting, light and framing are composed so that every portrait matches; badges, lanyards and microphones are removed. Every speaker sees and approves their portrait before it is used anywhere. They are shown here for CelCo only.

Christian ChavassieuManaging PartnerCelCo

Simon BarnesShoosmiths

Joaquín Kritz-LaraChief Economist & StrategistNumera Analytics

Lars KjellbergEquity Research AnalystPareto Securities

Freda GordonDirectorAcuity Commodities

Monica JiangSenior EditorCCF Group

Christian GschwendtnerLenzing

Dan WillwerthGlobal Procurement DirectorRoquette

Anna PalmbergMaterial Innovation Developer - TextilesIKEA

Patrick HoreGlobal Vertical Head of Energy, Chemicals and Raw MaterialsMaersk

In the brochure

“Meet our speakers”, with one look

A mock-up of how the speaker pages could look in the 2027 brochure, with the portraits above.

For 2027: consistent portraits of all 11 speakers, approved by each of them, ready for the brochure, the conference website and your LinkedIn speaker announcements. £680.

03Speaker kit

A thank-you from CelCo to every speaker

£490all speakers, sent by CelCo

Each speaker receives a personal folder from CelCo: their portrait and their best stage photographs of the day, retouched and sized for LinkedIn. The delegate mailing already shares the event photos; the kit is personal, finished and ready to post. When speakers post it, they mention the conference, which keeps working for CelCo after the day.

ContentsPortrait and 5 to 6 stage photographs per speaker
FormatsSquare 1200 × 1200 and 4:5 1080 × 1350
DeliveryWithin 48 hours, sent in CelCo's name
Price£490 for all speakers, about £45 each

Example kit · Christian Chavassieu, Managing Partner, CelCo

6 imageseach in square and 4:5

The kits prepared so far

One row per speaker: the portrait first, then the stage photographs chosen for them. The afternoon speakers are added as their photographs are processed.

Each kit is delivered as one folder per speaker, every image in square and 4:5.

04Also possible

Two more ideas

Delegates at lunch in the Palm Court, 2026

Recap film 2026

The day in 60 to 90 seconds

Short clips filmed without sound (arrivals, coffee breaks, lunch, the Waldorf, the room in a wide shot), mixed with the best photographs and set to music. Not the talks, just the day.

One 16:9 film and two 9:16 reelsEstimate, depending on the footage: £550

Delegates talking in the Palm Court of the Waldorf Hilton, 2026

Headshot Lounge 2027

A portrait for every delegate

A portrait corner near the Palm Court during lunch and the breaks. Each delegate receives a retouched portrait within 48 hours. CelCo can offer it as a delegate benefit, or have it sponsored: “Headshot Lounge by …”.

Half day10 to 30 people: £695
Full day31 people or more, with assistant and lighting: £950

052027 partnership

Three ways to work together in 2027

Since 2023 the day has stayed at £595; my standard day rate is now £800. For 2027 I'd suggest one of three options, agreed early so the date is held for CelCo. Visibility is the one I'd recommend: it covers the day and gives you the material to sell the next edition.

Essential

£695

The full-day coverage, still below the standard day rate.

Photo coverage, 8 hours, delivered within 48 hours
Not included: Live selection of 15 photographs at lunch
Not included: Speaker kit, all speakers
Not included: 30-second teaser film, 16:9 and 9:16
Not included: Headshot Lounge, half day
Not included: Recap film, 60 to 90 seconds

£800 à la carte

Recommended

Visibility

£1,350

The coverage, plus the speaker kit and a film for your 2028 invitations.

Photo coverage, 8 hours, delivered within 48 hours
Live selection of 15 photographs at lunch (new)
Speaker kit, all speakers
30-second teaser film, 16:9 and 9:16
Not included: Headshot Lounge, half day
Not included: Recap film, 60 to 90 seconds

£1,840 à la carte

Premium

£2,350

Visibility, plus portraits for delegates and a recap film.

Photo coverage, 8 hours, delivered within 48 hours
Live selection of 15 photographs at lunch (new)
Speaker kit, all speakers
30-second teaser film, 16:9 and 9:16
Headshot Lounge, half day
Recap film, 60 to 90 seconds

£3,085 à la carte

06Since 2023

Four editions, the same photographer

2023
2024
2025
2026

4th: edition of Investing in Cellulose photographed, every year since 2023
880+: photographs delivered to CelCo from 2023 to 2025, before this year's selection
104: delegates in this year's directory, from Europe, the Americas and Asia